Google Goggles uses pictures to search the web using your phones camera. But did you know that Google Goggles is also a great QR code reader? It does a great job of deciphering barcodes and [...]
When London’s first Temaki Sushi restaurant was still under construction, the owners took the opportunity to reach out to consumers early. The building was concealed behind a vibrant display upon [...]
Global beer brand, Budweiser, has unveiled its new mobile “Track Your Bud” marketing campaign, that uses QR barcodes integrated into the product packaging to allow consumers to track their [...]
Using Smartphones to track assets! These guys have the right idea but as the article below illustrates; a massive investment in a system beyond the smartphone scanning still needs to be [...]