SEXIER than skin

Home / Barcode Marketing / SEXIER than skin

In a recent Victoria Secret outdoor advertising campaign, QR codes promise a naughty look behind the scenes. The code placed on billboards seems to offer a potential glimpse of these angels completely exposed. The photos of the gorgeous Erin Heatherton, Candice Swanepoel and Lily Aldridge are framed in such a way that they make them look nude – apart from the lucky barcode that gets to censor their bountiful bosoms. The model is in fact clothed with a lacy brassiere or a pair of frilly panties which are marketed on the Victoria’s Secret QR code campaign – “Sexier than Skin”.

Excellent stuff – now check out more examples from this campaign here.

Subscribe to our Newsletter – it is barking mad: SUBSCRIBE

Related Posts