We do love our morning cup of Joe here in the Big Inja Pound and so when we heard of what Starbucks were doing with their latest campaign we felt compelled to tell you all about it:
Starbucks is letting coffee lovers find their favourite roast via a new campaign that incorporates mobile barcodes. The company is promoting its coffee roast such as Blonde, Medium and Dark in its in-store locations. They are handing out bookmark fliers to consumers that not only include a coupon, but also feature a QR code. When consumers scan the QR code, they can vote for their favourite roast. Consumers can also watch a video to learn more about the company’s coffee. More more more – that’s what barcodes do; they open the door to more…more marketing, more integration, more amazingness!